Star Sports’ viewership for the first two weeks of the 2022-23 Premier League season is up 100% this year.
Star Sports’ viewership for the first two weeks of the 2022-23 Premier League season is up 100% this year. The new Premier League season is off to a great start, and the fans in India have shown a lot of passion in the first 15 games (the first two weeks). Star Sports, India’s Home of Sports, saw a 95% increase in the number of people who watched the first two weeks of the new season compared to the same time last year. This is because the first few games were very exciting. The most watched game of the week was Manchester United’s first game against Brighton, followed by Manchester City’s trip to West Ham.
What Sanjog Gupta said
Speaking about the exceptional growth in the opening two weeks of the Premier League 2022-23 season, Sanjog Gupta, Head – Sports, Disney Star said, “Disney Star has grown viewership for the Premier League more than 10x in the past six years. This growth has been propelled by 360 degree engagement initiatives with core fans, localisation efforts targeting regions with passion for football, high decibel marketing campaigns and a collaborative push for digital initiatives with the Premier League and the key clubs. We are thrilled to see almost 72% audience for the first two weeks sampling the Premier League in regional languages which include Bengali, Malayalam, Tamil and Hindi. We remain committed to growing the league’s popularity and widening its reach across the country with the launch of our upcoming campaign with actor Ranveer Singh, who is a Premier League fanatic and initiatives to celebrate the league’s 30 years.”
Star Sports released a high-octane ad called #PassionUnlimited before the 2022–23 Premier League season. It talks about the emotions that fans feel during the season and encourages them to become fans of the most competitive league in the world.