MI Cape Town and MI Emirates: Reliance Unveils their Brand Names
MI Cape Town and MI Emirates: Reliance Industries, the owners of Mumbai Indians, today unveiled the names and brand identities for two new franchises joining the team. The two new franchises are Dubai’s Emirates International League T20 and Cape Town’s Cricket South Africa T20 League.
“MY Emirates” and “MY Cape Town” – the names were chosen to represent where the teams will be based. MY Emirates and My Cape Town are dedicated to their fans from the Emirates and Cape Town respectively. The new entities take the iconic Mumbai Indians’ identity to weave in local influences. The global expansion of #OneFamily will bring to the leagues the ethos and values that have helped elevate Mumbai Indians to be one of the most loved teams in franchise cricket.
The new additions to the Reliance family, ‘MI Emirates’ and ‘MI Cape Town’, are a huge upgrade in the company’s global cricket history. For example, the acronym, MI, stands for ‘hope in any circumstance. It embodies the ability to enjoy life amidst everything that life brings’. It is certain that both teams will believe in this motto and make sports come alive among people everywhere.
Reliance Industries has made a big impact in the world of sports. They own cricket franchises, football leagues in India, sports sponsorship, consultancy, and talent management for athletes. With a focus on quality standards and best practices in their industries, Reliance Industries has helped make a measurable difference.
Reliance, India’s largest private sector company with a revenue of INR 792.8 billion, has a profit of INR 110.8 billion, while the year ending on March 31, 2022, shows a profit of INR 67.8 billion. Reliance’s activities include domestic oil production and marketing as well as petrochemicals and digital services.
Reliance ranks 104 globally, while being 53rd on the list of Fortune’s Global 500 list and being in the top thousand of organizations on Forbes Global 2000 listing. Reliance appears among LinkedIn’s “The Best Companies to Work For in India” (2019) for 2021.