As the world’s most popular sport, soccer has always been a lucrative business. The FIFA World Cup, which is held every four years, is one of the biggest events in the sport and attracts millions of fans and top players from around the globe. In recent years, FIFA has been working to increase its revenue through the World Cup, and according to recent reports, the organization is targeting $11 billion in revenue through the 2026 edition of the tournament.
One way that FIFA is hoping to achieve this goal is by expanding the number of teams participating in the World Cup. Currently, the tournament features 32 teams, but that number is set to increase to 48 teams for the 2026 edition. This expansion will not only increase the number of matches played, but it will also allow more countries to participate in the tournament, which could help to boost ticket sales and TV ratings.
In addition to expanding the number of teams, FIFA is also looking to increase its revenue through the sale of broadcast rights. The organization has signed lucrative deals with a number of broadcasters around the world, including ESPN, BBC, and FOX, which will be able to show the World Cup in their respective countries. These deals are expected to generate hundreds of millions of dollars in revenue for FIFA.
Another way that FIFA is hoping to increase its revenue is through the sale of sponsorships and partnerships.
The organization has a number of official sponsors, including Coca-Cola, Visa, and Adidas, which pay millions of dollars to be associated with the World Cup. These sponsorships not only provide financial support, but they also help to increase the visibility of the tournament and attract more fans.
In addition to these revenue streams, FIFA is also looking to generate income through the sale of merchandise and the licensing of products. The organization has a number of official partners, including Nike and Puma, which produce a range of products bearing the World Cup logo. These products, which include shirts, balls, and other soccer-related items, are sold to fans around the world and help to generate millions of dollars in revenue for FIFA.
Overall, FIFA’s goal of generating $11 billion in revenue through the 2026 World Cup is ambitious, but with a number of strategies in place, it is certainly achievable. From expanding the number of teams and selling broadcast rights to securing sponsorships and licensing products, there are many ways that FIFA can increase its revenue through the tournament. Whether or not the organization is able to achieve its goal remains to be seen, but one thing is certain: the World Cup will continue to be a major source of revenue for FIFA for many years to come.Regenerate response