Through an official licensing agreement between the Argentine Football Association (AFA) .and the company with its headquarters in Silicon Valley, the country’s professional football league will make its first foray into Upland’s metaverse.
Gamified opportunities are said to include a variety of digital collectibles related to Argentine football, such as teams, clubs, players, tickets, game highlights, historical moments, and other special offers.
Upland has never had a partnership like this before because it gives them exclusive rights to highlight videos of LPF matches. As users buy, sell, and trade licensed digital assets, the sale of a variety of nonfungible tokens .
Users will also be able to start their own virtual businesses on Upland to resell LPF digital collectibles in user-run shops on virtual properties.
The metaverse platform is creating a virtual world with digital land ownership, asset creation, and a virtual economy in mind. Upland’s partnerships with FC Porto, a top-tier soccer team in Portugal, and FIFA itself led to the agreement with the Argentine Football Association.
As part of the latter arrangement, Upland offered licensed digital collectibles featuring highlights from the recently concluded World Cup in Qatar in 2022. In the meantime, despite challenging market conditions, fan token platform Socios has continued to expand this year.
The cryptocurrency exchange OKX has also increased its marketing efforts by signing a 2022 sponsorship agreement with Manchester City, the current champions of the English Premier League.Through a multiyear partnership with Binance, Portugal captain Cristiano Ronaldo also entered the Web3 world to launch a series of NFT collections.
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